For the 2017 NBA All-Star Game, adidas created a space to host athletes and VIPs during All-Star Weekend. Working with Swift, adidas transformed a warehouse in the epitome of downtown New Orleans from a blank canvas to a living piece of art.
I partnered with Half Court Studio / Katie Reardon and Ben Sellon to document the space and it’s happenings with the goal to create photo and motion content that premiered during the NBA All-Star Game. The content was featured on all @adidasHoops channels during All-Star game.
Since we shot everything in a vertical format, one of the biggest challenges making the case study was establishing a motion treatment for a 16:9 ratio. Motion Design came in handy piecing together content to create montages for the edit.
During pre-production we developed a library of assets within an after effects template that enabled us to modify and build complex scenes at a moment's notice. Essentially swapping old clips with new ones and kicking it out for delivery.
The other challenge was developing an inexpensive rig that would allow us to shoot in a vertical format while keeping the camera aligned with the tripod’s center axis. Our initial thinking was use a ball head or pan head, however they both situate the camera left or right heavy. Our solution, a super inexpensive L bracket from the Home Depot. ✌️