Customization is a need at the forefront of every industry. NIKEiD is a service provided by Nike that allows customers to personalize and design their own Nike merchandise.
Using augmented reality and video-mapping techniques, we set out to redesign the way customers buy and customize their shoe, consequently modernizing the in-store experience.
My responsibilities included design and motion, concept development, ideating and prototyping the in-store experience, creating video content that served as a backdrop for the user's stats and customized shoe.
Some process and proof of concept:
Case Study for Nike ID