As Vans continues to grow worldwide, they preserve to remain true to their “Off The Wall” heritage and enable the creative pursuits of their fans and followers.
In 2014, Vans launched a series that promoted the "living off the wall" lifestyle. They asked participants to submit a documentary piece that reflected that message in their everyday life.
Drawing from their long history, I photographed the product in a deconstructive manner: unstitching, ungluing and breaking the shoe down to its raw form.
In 2017, Vans celebrated their 50th anniversary; additional assets were created for social posts.